Assessor Resource
BSBMKG412
Conduct e-marketing communications
Assessment tool
Version 1.0
Issue Date: May 2024
This unit describes the skills and knowledge required to prepare electronic advertisements for use in internet, email or facsimile marketing communications, and to evaluate their effectiveness in achieving marketing objectives.
It applies to individuals working in promotional roles who are required to use electronic communications and existing business websites to effectively convey marketing communications and achieve marketing objectives in accordance with marketing or e-marketing plans.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
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